Every product you sell has a second, third, and fourth life. Right now, none of them pay you.
Wuva turns one sale into four. The customer who would have bought secondhand or bought cheap, stays inside your brand. You keep the margin, the data and the relationship. We carry the credit, the compliance and the tech.
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Why Wuva
One product. Four revenue events. Compounded.
Most brands earn once per product, then watch that product keep earning for someone else. Wuva turns the same unit into four revenue events on your storefront: lease, rental, trade-in credit, and resale.
Resale
Reclaim the resale margin you've been giving away. Every secondhand sale on Vinted or eBay is your margin and upsell ability in someone else's pocket. Wuva moves that sale onto your own storefront, under your brand, at your price. You keep the relationship, the data and the second customer.
Lease
Turn one-time buyers into monthly revenue. Offer the same catalogue as a monthly plan and convert the customer who would have walked at full price. Predictable income lands on your P&L, the customer stays inside your brand, and the credit, compliance and asset side sits with us.
Rental
Capture the customer who only needs a week. Travel pram for a fortnight. Wheelchair after surgery. Instrument for the school term. If you don't rent to them, they buy cheap or buy secondhand, and you earn nothing. Rent to them, and renters convert.
Trade in
Make every customer's exit their next entry. They hand the product back for credit, applied straight to the next order. You refurbish. You re-rent. You resell. The same unit earns two, three, four more times.
wuva.com traffic
Demand you didn't pay for. Opt in, and your catalogue will be listed on wuva.com, a consumer marketplace built for access commerce. Every model above picks up incremental sessions, leases and rentals from day one, at zero acquisition cost.
Asset analytics
Every pound is traced to a SKU. See which products compound across lease, rental, trade-in and resale. Double down on the winners. Retire the dead weight. The longer you run, the sharper the data.
How it works
From kickoff to first conversion in daysnot months.
Onboard
We meet, walk through your catalogue, and agree on what goes live first. Customer verification and FCA compliance are setup in parallel on our side, not yours.
Integrate
One plugin drops onto the product pages you choose, synced to your catalogue. No rebuild. No procurement cycle. No integration team required.
Launch
Most partners see first conversions within fourteen days. Customers transact. Your secondhand market flips from competitor to revenue line.
Scale
Stack the next model when you're ready, lease today, rental next quarter, resale after that. Expand into new categories, new markets, or open the wuva.com traffic tap.
Numbers
What partners actually see.
Four numbers. Every one of them is drawn from a live Wuva partner.
FAQ
Frequently asked questions.
The data says the opposite. Roughly half of resale buyers are new to the brand. Rental reaches the customer who was never going to pay full price, then converts them more often than cold traffic does. Subscribe captures the access-over-ownership segment you're currently losing to third-party platforms. Every model is either an additive revenue from a customer you weren't serving, or a second and third revenue event from a customer you already had. The only thing being cannibalised is the share Vinted, eBay, and your competitors currently take from you. We move it back onto your storefront.
Ready to convert more customers?
Bring two SKUs. We'll model hire, subscription, trade-in and preloved resale on your actual products in thirty minutes. You leave with a number for what each SKU is worth across its full life with Wuva. If the numbers don't work, we'll say so.